Driving sales within communities is proven to be highly effective because the members get value from both the products and the community. Now imagine these communities additionally weren’t public. Would members feel like something special? Hell, yes. Would members realize that they get to experience and benefit from something exclusive? For sure. Would members be proud to be part of it? Most likely it’s a yes for this one, too.

It’s a win-win-win situation

Such so-called closed communities are the core of Digt’s business model. It has allowed Digt to grow fast and create a setup where all stakeholders can profit: Brands are able to strengthen and grow their communities, suppliers can run targeted sales campaigns, and customers get access to the best offers. For Digt this enables monetization in multiple ways.

Three Revenue Streams

At Digt, the revenue is currently created in three different ways:

Product Revenue: This corresponds to the classic e-commerce revenue, where users buy products and services on a platform. For Digt the low margins function as marketing expenses for community growth.
Marketing Revenue: Digt offers its suppliers to run affiliate campaigns and buy advertisement spots. This constitutes a high-margin revenue stream for Digt.
PaaS (Platform as a Service) Revenue: Digt is providing selected partners a white label solution with a fully customized product and service offering for their community.

Digt AG

The E-Commerce Community Builder